Vietnam’s Ministry Aims to Expand E10 Fuel Sales Nationally by End of Month
The Ministry of Industry and Trade has announced plans to accelerate the nationwide rollout of E10 fuel—a blend of 10% ethanol and 90% conventional gasoline—by the end of April. This initiative follows a recent roundtable discussion where experts emphasized the need for E10 to offer clear cost advantages over traditional gasoline to gain public acceptance. Current E10 prices, set at 23,160 VND per liter, are only 600 VND cheaper than RON 95, a gap critics argue is insufficient to sway consumer behavior.
The push for E10 is framed as a critical step toward reducing fossil fuel dependency and meeting climate goals. However, the ministry’s timeline faces scrutiny, as experts warn that without significant price incentives, public adoption may lag. PGS.
TS Nguyễn Thường Lạng, a key advisor, stressed that E10’s success hinges on its ability to undercut traditional fuel costs, creating a tangible financial incentive for consumers to switch. The ministry’s proposal to expand E10 sales mirrors earlier efforts to introduce E5, which began in 2018. Yet, the current strategy includes stricter deadlines and a focus on market mechanisms to ensure scalability.
Experts Urge Price Incentives and Tax Breaks to Boost E10 Adoption
To address the pricing gap, experts have called for targeted fiscal policies to make E10 more competitive. PGS. TS Nguyễn Thường Lạng suggested temporary tax reductions on environmental protection fees, special consumption taxes, and VAT during the initial rollout phase.
These measures, he argued, could lower production and distribution costs, enabling E10 to undercut traditional fuels by a more substantial margin. Industry players like Petrolimex and PVOIL are already experimenting with E10 in pilot markets, but the scale of these trials remains limited. Lạng emphasized that without sustained financial support, the transition risks stalling.
He proposed a phased approach, including a five-year tax exemption for corporate income and a gradual reduction over a decade to incentivize long-term investment. Logistics and distribution costs also emerged as key barriers. Experts highlighted the need to streamline supply chains, reduce storage and transport expenses, and secure favorable credit terms for businesses.

Pilot Program Faces Consumer Hesitation, Calls for Transparent Communication
Despite the technical safety of E10, consumer skepticism persists, particularly in early pilot regions like Hanoi, Ho Chi Minh City, and Hai Phong. PVOIL’s Lê Trung Hưng noted that public hesitation stems from psychological resistance to new products rather than quality concerns. He stressed that trust-building requires consistent messaging to dispel myths about E10’s impact on vehicle performance.
Technical assessments by experts like PGS. TS Phạm Hữu Tuyến confirm that E10 does not compromise engine efficiency or emissions. Vehicles using E10 show minimal differences in power output, fuel efficiency, or wear compared to traditional fuels.
Yet, the lack of widespread awareness about these findings continues to fuel uncertainty. To bridge this gap, officials have pledged to enhance public education campaigns. Bộ Công Thương’s Đào Duy Anh emphasized that transparent communication—highlighting E10’s environmental benefits and cost savings—will be critical to securing public support.
Conclusion
The accelerated E10 rollout underscores Vietnam’s dual challenge: balancing environmental goals with economic realities. While policy reforms and market incentives aim to drive adoption, overcoming consumer hesitancy remains pivotal. Success hinges on aligning financial benefits with public trust, ensuring E10’s transition is both sustainable and socially acceptable.
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